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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.MTH 1 48 O Scale PS-2 Hopper Car Chesapeake & Ohio Model E Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.OLD DRAG CAR 1 24 002

HUGE MIXED LOT OF 26 ACTION RCCA 1 64 DIECAST NASCAR RACE CARS NIBSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. RISK The Lord of the Rings MIDDLE EARTH Board Game Parker Bredhers Sealed PartsAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Die Vecna Die - TSR 11662 - 160 page Module TSR Dungeons & Dragons AD&D D&D That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019


Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Bachmann HO LOT   Vintage with boxes and two Amtrak trains. As is condition. As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.HAWTHORNE VILLAGE SPIRIT OF AMERICA TRAINS. JUSTICE & HONOR COMBINE CAR

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Hornby R532 GWR Green Class 2800 loco 2839, firebox glow, crew, Boxed

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Hornby R349 GWR Green King Class loco King Henry VIII 6013, boxed A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Neo 46450-plymouth fury golden - 1977 1 43

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. N MTL Complete Oil Tank Car Series 12 car setMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Märklin H0 322 Tarpaulin Wagon with Brakeman's Cabin Die Cast Occasion

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Tactile Tag Weighted Lap Pad for weighted therapy and a tactile experience

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. XL 17 Twas the Night Before Christmas Animated Storytelling Talking Bear 2012Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. THE HUNT BEGINS GAME BOARDS AND TOKENS - ALIEN VS PREDATOR - PRODOS - AVPFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Starter 1 43 Scale resin - LM003 Mercedes Benz 300SL 1ST Le Mans 1952. It can take a lot of time each day to get fully prepared and make connections.

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Jon Sudbury Games Board Game Ortus Regni BoxWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Porsche 956 Rd Le Mans 1983 M.Andretti M.Andretti Alliot SPARK 1 43 S5505 MConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Tt Gauge HC6000 - Station Building with Angebauten Goods Shed – Nipwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Tiger Furreal Friends CUDDLES The Giggly Monkey w My Baby Giggly Plush

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.1974 PLANET OF THE APES MB BOARD GAME MADE IN USA ORIGINAL NO SPLIT ENDS

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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