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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Mercedes 170 V Cabriolet, White Metal Kit WM kit, Walldorf in 1 43 Boxed Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Formula D Formula One 1 World Championship Car Racing Board Game NEW They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.NEW BOLT ACTION MINIATURES STUG III AUSF G OR STUH-42 PLASTIC BOX SET WGB-WM-507

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Aristocraft Covered Bridge (Brown & Grey) ART-7101 G Scale Trains (No Box) Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1 24 Scale Cale Yarbgoldugh 1984 Monte Carlo Hardee's

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Eligor-renault premium lander ccihr 8500 kindle fire - 1 43
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Lancia lc2-83 Martini Le Mans 24 H 1983 Built Balloon Kit 1 43 no spark
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

FLEISCHMANN 5285 - H0 - DR - 2 Rungenwagen 916 - P25144To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Piko 54759 Bent Container Wagon Ryko in H0 Brand New from Specialty Dealer on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Panzer Blitz The Game of Armored Warfare on the Eastern Front Avalon Hill A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Berg Toys - Kart X-Plore BfrRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.TRIPLE QUEST ELECTRONIC GAME BY TUTOR TOYS, INC. - VINTAGE 1989

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.RARE HO Fleischmann 1426 Western Maryland Gondola 1425 NC 497836 Flat Car + Wooden You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Captain Future Game Ace 1980You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.STEM Project - Grow worms on Mars or the Moon - Easy STEM Science Fair ProjectIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Spellbinders Fantasy RPG Future King, The SC VG

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Hornby-o-passenger car-plm 3 ° class-box-old - recnqy4069-Passenger Cars